Experience
I am a communications strategist with 15 years of experience developing, executing and optimizing integrated campaigns that meet client goals using data-driven results.
Director of Marketing
Six Feet Up, Feb. 2021 - Present
I guide the marketing strategy for Six Feet Up — a consultancy that accelerates IMPACTFUL Projects™ by crafting superior and lasting software solutions. I am charged with expanding Six Feet Up’s presence within the tech industry and beyond.
Vice President
Finn Partners, Oct. 2013 - Jan. 2021
Promoted three times within four years, I represented and advised clients in the healthcare, consumer product, education, non-profit, technology and finance sectors. I led multi-channel communication campaigns, drove metric-based social media programs, worked extensively with local, trade and national media outlets and managed crises. My daily responsibilities included team leadership, budget planning/management and strategic counsel for current and prospective clients.
Specifically, I:
Led teams (3-10 individuals/team) of researchers, web developers, designers, copywriters and media/social strategists to conceive, execute and optimize multi-channel campaigns that met company goals
Conducted digital research and analyzed brand mentions to identify industry trends and determine what was driving conversations about organizations and their competitors
Positioned C-suite executives, providers and researchers as leading industry experts via media training, social media engagements, earned media hits, speaking events, paid sponsorships and awards
Built online communities using organic and paid strategies to maximize engagements
Partnered with industry influencers to authentically represent and support brands
Developed messaging to differentiate brands and effectively tell company stories
Created all internal and external communication materials/talking points surrounding company mergers, acquisitions and crises
Earned media coverage in local, trade and national outlets to effectively reach target audiences
Planned and managed events using unique, creative tactics that bring positive attention to brands
Public Relations Specialist
Lynn University, Jan. 2006 – Nov. 2013
I helped build and grow the Lynn brand in substantial, nationally recognized ways. Responsibilities included:
Social Media
Developed, implemented, evaluated and optimized Lynn’s award-winning social presence
Brainstormed, executed and promoted interactive social campaigns
Initiated social strategies with a focus on measurement and analytics
Researched, wrote and published social media policies
Produced style guides for video production
Taught best practices to campus-wide social media users
Content Management
Created, managed and populated editorial and multimedia content for all digital channels, including News on Lynn.edu
Hired, trained and supervised six student employees (photographers, videographers and writers)
Traditional Media
Researched, wrote, edited and distributed weekly Tip Sheets / press releases garnering positive local and national media attention
Oversaw and facilitated media coverage of university news, events and people
Built professional relationships with local and national journalists
Crisis Communications
Served as the university’s back-up emergency contact and spokesperson
Wrote, updated and maintained crisis manuals / emergency message templates
Trained security dispatchers to use the university’s emergency communication system via voice, email and text notifications
Executed the university’s emergency communication system for lockdowns and weather-related threats
Media Events
Facilitated pool feeds and press conferences
Wrote, created and distributed digital and print media kits
Oversaw and published internal coverage via stories, photos, videos and social tools
Staffed events with volunteers and other employees
Blogger
Lynn University, Jan. 2007 – Sept. 2012
“Knight Writer” (Aug. 2007 - Sept. 2012): an internal blog written with my colleagues about life at Lynn.
My Life in Madrid” (Jan. - May 2007): the first blog published on Lynn University’s website and featured my personal, life-changing experiences in Madrid, Spain.