Skills & Tools

Skills

• Multi-channel marketing

• Team leadership

• Budget planning/management

• Conversation monitoring and trend reporting

• Social strategy, analysis and optimization

• Digital and paid social advertising

• Media/influencer relations

• AP Style, copywriting and editing 

• Basic HTML, CMS and SEO techniques 

Tools

• Media monitoring tools (Meltwater, Sprout Social, Hootsuite, TweetDeck)

• Google Analytics

• Social platforms and ad managers (LinkedIn, Facebook, Instagram and Twitter)

• Adobe Creative Cloud (Photoshop)

• Microsoft Office

• Content Management Systems (Plone)

• iMovie